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Jeff the Diseased Lung, fully named Jeff the Diseased Lung in a Cowboy Hat, is a mascot created by comedian John Oliver for the American global cigarette and tobacco company Philip Morris International, the makers of Marlboro cigarettes. The character was introduced on ''Last Week Tonight with John Oliver'' on February 15, 2015, with a segment about the tobacco industry. Oliver offered the mascot to Philip Morris to use free of charge. He and his team promoted the character by sending shirts with his image to Togo and displaying billboards in Uruguay. During the segment, Oliver encouraged viewers to use the hastag '#JeffWeCan', which trended on Twitter. ==Description== Jeff has been described as a "cartoon-like, diseased lung cowboy created by crossing the diseased lung pictured on cigarette packs in Australia with the Marlboro Man". The fictional anthropomorphic cartoon character helps to "bridge the gap between the Marlboro Man, a figure used in advertising campaigns for Marlboro cigarettes, and a 'lung that looks like you're breathing through baked ziti'".〔 Jeff has been called Oliver's version of the Joe Camel.〔〔 ''Bustle'' Alicia Lu wrote, "Sure, he may be an anthropomorphic lung that's decaying from being exposed to years of cigarette smoke, which might not be Big Tobacco's first choice for branding, but he's a ''cowboy''. Look at his regal cowboy hat, his spiffy red cowboy boots, and the way that cigarette nonchalantly dangles from his lips — doesn't Jeff remind you of a figure from days of yore? If you squint, I swear you'll see the Marlboro Man."〔 The HBO Shop sells T-shirts depicting Jeff.〔(【引用サイトリンク】url=http://store.hbo.com/last-week-tonight-with-john-oliver-jeff-t-shirt/detail.php?p=810678 )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Jeff the Diseased Lung」の詳細全文を読む スポンサード リンク
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